從社群媒體影響者的視角：中非交往的批判性話語分析
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＊本演講將以英文進行＊
內容摘要：
This study examines the influence of social media platforms as channels of engagement in the people-to-people dimension of China-Africa relations through the stories of social media influencers (VeryDarkMan and Murtala Zhang) on Facebook. The study uses critical discourse analysis as a theory and method to examine the ways in which the two social media influencers frame China-Africa engagements. The findings suggest that social media platforms have the potential to redefine engagements in the people-to-people segment of China-Africa relations. While VDM’s engagement in China ran into trouble with his Chinese promoters, MZ enjoys wide acceptance among his Nigerian followers because of his ability to communicate fluently in the Hausa language. Thus, the ability to communicate in local languages in China and Africa is a necessary requirement for engagement in the people-to-people dimension of China-Africa relations.
作者簡歷：
Dr. Emeka Umejei is a media scholar, whose research focuses on Chinese media and Chinese digital infrastructure in Africa. He has taught in several African countries such as the University of the Witwatersrand in South Africa, the American University of Nigeria, and the University of Ghana. He has also held research positions in universities in Germany at the University of Duisburg-Essen and the University of Tubingen. He has authored two books on Chinese influence operations in Africa: Chinese Media in Africa: Perception, Performance, and Paradox (2020), and China in African Media: Between Influence Operations and Decolonization (2026).
Umejei was a former Reagan-Fascell Democracy Fellow (scholarly track) at the National Endowment for Democracy in Washington DC. He was also a 2025 MOFA Taiwan Fellow at the Institute of Ethnology, Academia Sinica. He is a Senior Research Associate with the Department of Communication and Media, University of Johannesburg, South Africa. He holds a PhD in Journalism and Media Studies from the University of the Witwatersrand in Johannesburg, South Africa.
內容摘要：
This study examines the influence of social media platforms as channels of engagement in the people-to-people dimension of China-Africa relations through the stories of social media influencers (VeryDarkMan and Murtala Zhang) on Facebook. The study uses critical discourse analysis as a theory and method to examine the ways in which the two social media influencers frame China-Africa engagements. The findings suggest that social media platforms have the potential to redefine engagements in the people-to-people segment of China-Africa relations. While VDM’s engagement in China ran into trouble with his Chinese promoters, MZ enjoys wide acceptance among his Nigerian followers because of his ability to communicate fluently in the Hausa language. Thus, the ability to communicate in local languages in China and Africa is a necessary requirement for engagement in the people-to-people dimension of China-Africa relations.
作者簡歷：
Dr. Emeka Umejei is a media scholar, whose research focuses on Chinese media and Chinese digital infrastructure in Africa. He has taught in several African countries such as the University of the Witwatersrand in South Africa, the American University of Nigeria, and the University of Ghana. He has also held research positions in universities in Germany at the University of Duisburg-Essen and the University of Tubingen. He has authored two books on Chinese influence operations in Africa: Chinese Media in Africa: Perception, Performance, and Paradox (2020), and China in African Media: Between Influence Operations and Decolonization (2026).
Umejei was a former Reagan-Fascell Democracy Fellow (scholarly track) at the National Endowment for Democracy in Washington DC. He was also a 2025 MOFA Taiwan Fellow at the Institute of Ethnology, Academia Sinica. He is a Senior Research Associate with the Department of Communication and Media, University of Johannesburg, South Africa. He holds a PhD in Journalism and Media Studies from the University of the Witwatersrand in Johannesburg, South Africa.
